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By Orlando Economic Partnership
The Orlando Economic Partnership, along with Unity (NYSE: U), the world’s leading platform for creating and operating real-time 3D (RT3D) content, unveiled a first-of-its-kind digital twin that showcases the entire Orlando region. Operational for the first time, the brand-new 3D technology maps 800 square miles of the region and recreates 40 square miles in high-fidelity, including Orange, Seminole and Osceola counties which makes it the first large regional digital twin in use by an economic development organization.
Digital twins are dynamic virtual copies of physical assets, processes, systems and/or environments that look and behave identically to real-world counterparts. Orlando’s digital twin is essentially a virtual copy of the entire region with different data sets layered throughout.
Currently deployed in a digital marketing center at the Partnership’s new headquarters in downtown Orlando, with an online version set for launch in phase II of the project, the digital twin incorporates various data sets from multiple sources, allowing companies, local governments, and nonprofits to visualize how plans will impact the region. By aggregating public and private sources of information, the digital twin serves as a critical resource for all decision makers in the area, making the technology a vital piece of Orlando’s future.
“The Digital Twin technology and capabilities truly exemplify why Orlando has been designated the MetaCenter of the Metaverse.”
Orlando Mayor Buddy Dyer
“Using this technology, Orlando has the ability to demonstrate to established companies, start-ups, entrepreneurs and thought leaders from around the globe the possibilities available to them in our city – from real estate options and infrastructure to the proximity of other like-minded companies and our diverse talent pool,” said Orlando Mayor Buddy Dyer.
While other cities’ digital twins have singular applications for smaller areas, the technology for the Orlando region will have nearly unlimited uses. For economic development, the Partnership will show site selectors and CEOs available land and real estate, as well as areas of interest for different industries, infrastructure connectivity and talent availability all while saving drive time.
“Orlando is one of the world’s most dynamic innovation ecosystems and this immersive digital twin further proves our position as a region leading the development of forward-thinking tools that enhance the experience of economic development,” said Partnership President and CEO Tim Giuliani.
“This is a game changer that highlights Orlando’s unique value proposition and people from around the U.S. and the globe will want to come here to see how it works.”
Partnership President and CEO Tim Giuliani
The Partnership chose to partner with Unity based on the company’s extensive leadership in gaming, government solutions and its experience building digital twins for other well known organizations.
“We’re honored to be collaborating with the Orlando Economic Partnership on this ‘first of a kind’ regional digital twin of this size and scale,” said Callan Carpenter, Vice President Digital Twin Solutions at Unity.
“We hope it’ll help companies to better plan for expansion in the future and map out new transit routes to connect Floridians with new jobs in the process.”
Callan Carpenter, Vice President Digital Twin Solutions at Unity
The Partnership works to accelerate economic development and transform the region through advancing Broad-based Prosperity™ for all. Broad-based Prosperity™ allows businesses, community leaders and local governments to work together, strengthening Orlando’s economy and quality of life by solving shared regional challenges. The Partnership works one-on-one to attract and assist companies with relocations and expansions to continue Orlando’s rapid economic growth.
For more information, contact Justin Braun at 407.902.0211 or at Justin.Braun@Orlando.org. Images, videos and other multimedia assets are available for download here.
To learn more about the Partnership and the Orlando region, please visit Orlando.org.
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