As artificial intelligence (AI) technologies continue to grow and expand, and industry evolves to keep pace, we see new tools created daily, and according to Daniel Mallek, director of content and innovation at Vu Technologies, the goal is to figure out how to utilize practical applications of this new, flashy technology through partnership and collaboration.


That was the focal point of the AI, Simulation, & The Executive Ecosystem: Charting New Horizons with Accenture and Vu panel at Orlando’s inaugural MetaCenter Global Week, where listeners got to hear from Daniel Mallek, Lindsey Sandrin, general manager at Vu Orlando, and Borja Sordo, managing director at Accenture.


At Vu, the inclusion of new tools such as generative AI is a team effort, and these tools aren’t utilized solely because of their flashiness. As Mallek explained, these tools have real benefits within Vu, and with collaboration from technology partners like Accenture, teams are able to learn from each other and take this technology further.


“Everyone in this industry right now is working so hard on how to make these tools more clickable, more accessible, more beneficial, and more useful,” said Mallek. “It’s going to take partners, everyone is in this together, and we’re learning from each other every single day. It’s a very exciting place to be.”


This mindset carries over in Accenture, one of the largest technology consulting companies in the world, and according to Sordo, it’s all about leverage.


“A lot of the time, what we see is innovation sort of falls adrift without any specific direction, and it can become this shiny object that people pursue,” said Sordo. “And so for us, it’s not just about leveraging what’s out there, it’s leveraging understanding by knowing what’s coming and then shaping it so that it’s useful for our partners and clients.”


However, this collaborative space and mindset is a more recent development. As Sandrin recalls, technology was very siloed and people didn’t want to share information and didn’t want to collaborate because they felt they had to own the space in order to ‘make it.


“But what we’re seeing now is the exact opposite,” she said. “In order to be successful in this time, whether it’s in our industry or others, you really have to be open to partnering and collaborating. If you don’t, there’s a good chance you won’t make it.”


Mallek agreed it can’t be done alone. “It’s really all about accessibility and empowering everyone to have a seat at the table.”


As AI has exploded over the past two years, questions have been raised about the practicality, the ROI, the uses, and even the ethics of utilizing this tool. While Sordo views these questions as pieces to a puzzle, these questions are still being answered. However, the usefulness of AI to expedite workflow is immeasurable. Whether it’s helping build a proof of concept or visualizing data, teams are able to more effectively move from the drawing board to taking meaningful steps in development of projects thanks to AI.


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